A Tale Of Two Vendors

When I started to receive emails and phone calls from vendors asking me to stop by their booth and chat with their CEO/CFO/some kind of O, I thought it was how vendors reached out to attendees prior to the massive annual Society for Human Resource Management (SHRM) conference. It took Matt Stollak and his True Faith HR blog to explain to me that I was receiving those strange pitches because I was going to be a ribbon-wearing member of the social media press.

I felt kind of special for a few minutes. Then I received this phone call.

[Phone rings. Answered by daughter because I am feeding dogs.] Daughter yells at top of lungs: “MOM! Somebody about HR!” [Brings me phone]

Me: This is Joan.

Caller: This is (blank) from (blankety-blank). I’d like to see if you would list our client on your blog.

Me: What do you mean, “list”? Like a blog roll for vendors?

Caller: (silence)

Me: Well, I don’t have a vendor roll on my blog. I don’t have a blog roll at all.

Caller: (silence)

Me: Um, who’s your client, anyway?

Caller: (blank)**

Me: Well, they do sell to HR – I’ve even used their product.  But I don’t know any HR bloggers that have a vendor roll, or a vendor blog roll. I’m kind of busy right now, so email me at ginsberg dot joan at gmail dot com, tell me what it is you are looking for, and I will try to help you out later.

Caller: Thank you. (hangs up.)

A few minutes later I received this email:

Hi Its, (blank) from (blankety-blank), if you could refer different media publications or bloggers that would be interested in included our client that would be great. Thanks.

Really. This exact email (I deleted the names).

To this day I am really not sure what this marketing company wanted me or any other blogger to do for their client. I emailed back and asked for clarification but never received a  response.

Contrast that bizarre tale with an email I received from a different vendor a few days later, also included here without any change at all:

Hi Joan,

Congratulations on getting a press pass to the SHRM annual conference! I’m excited to see your SHRM posts – whether they will be rants or raves – and how you enjoy the conference. I’ll definitely be checking back tomorrow to see how your SHRM series starts. As the only Michigan blogger on the press list, I wanted to reach out to you and say hello! Baudville is located in Grand Rapids, so I’ll be making the long trip out to Vegas this weekend, too.

I’d love to connect with you at the conference, but as a VIB (Very Important Blogger), I know you have lots of people clamoring for your attention at SHRM next week. Vendors, authors, and speakers who all want you to know about them.  

 At Baudville, we’re different. We want to know what you think about employee recognition.

Cori Curtis, Marketing Specialist at Baudville and the author of this email, had obviously read my blog and went out of her way to make a very personal connection. I emailed her back that I would love to drop by her booth and visit. I wish I had done so (if you are reading for the first time, click here to see why I didn’t), because the videos were marvelous.

I think it is pretty obvious which vendor gets a big pat on the back in my book, and, most importantly, will be remembered as a great company when a time comes in the future to make a recommendation.

**I don’t wish to embarrass this company or their marketers by identifying them, but the client was a national insurance company who uses a duck in their promotions.

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3 thoughts on “A Tale Of Two Vendors”

  1. Joan,
    Thank you so much for the shout out! Even though we didn’t meet in person at SHRM, I’m glad we’ve been able to connect over these last few weeks, and I look forward to meeting you soon!

    Cori

  2. Hi Joan,

    Good stuff! Since I spoke at SHRM my experience in getting pitched was completely different. I had companies calling and emailing me asking me to mention their product in my session which I thought was completely ridiculous. Why would I talk about your product in my session when I have never used?

    On another note, the Baudville people are some of my favorites. They were very good to the Blog Squad last year and I made sure to stop by this year. Once again, they were top notch. I hope vendors read this post and really think about how they can engage this audience ahead of time and develop true relationships. I’m not expecting them to be our best friends but I would doing a little homework up front and a blog comment or two would be nice.

    JMM

  3. That is really strange, Jessica – having a company asked to be included in your preso. Why would anyone include a product in a preso, unless the preso was about products????? These vendors seem a little desperate to me.

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