JANUARY 2013 RECAP
Last month participants were asked to “think outside the lines.” We wanted to know if chapters/councils attempted to promote programs and conferences outside of their specific geographical area, and if there were benefits or disadvantages to doing so. We asked
- Q1. Does your state or local promote your conference or program to those who live outside of your boundaries? Why or why not?
Most of the participants did not actively promote their programs outside of their geographical area, although many relied on social media and word of mouth to do so in an informal way. Some felt that there were geographical disadvantages to doing this in their specific state and other chatters stated that they were met with some resistance from other councils when they asked to promote their conference. It was suggested that if some locals made an attempt to hold joint meetings, state councils and SHRM national might be able to interact with more chapters.
- Q2. Do you have specific strategies to suggest for promoting your conference to other states without creating internal jealousies or competition concerns?
The chat participants were a little stumped by this question, not seeing why outside promotion of their programs and conferences would cause others to be concerned with competition.
- Q3. Have you ever attended a conference outside of your state (not including SHRM national conferences)? Why?
Most of the chat participants, social media devotees that they are, had attended conferences outside of their state. They were quick to point out, though, that most people were limited in time, resources, and geography, limiting the likelihood of multiple-conference attendance.
- Q4. What are the benefits or disadvantages of attending other conferences?
Cost, travel time, and missed work were mentioned repeatedly as disadvantages of attending conferences or programs outside of traditional boundaries. The most frequently mentioned advantages were networking and the building of personal relationships. I was surprised that the potential diversity of program offerings was not mentioned in this discussion, although I personally believe in that as a major advantage.
- Q5. Based on tonight’s discussion, will you do ONE thing you will do to promote your program outside of the state or to change your attendance plans to include another state? Name it.
Most of the chatters agreed that there was sufficient advantage for them to invest in the concept to some degree. One chatter mentioned running announcements in neighboring states via LinkedIn. Another made a commitment to attend another state conference, and yet another participant vowed to promote their future state conference to neighboring states. Everyone agreed that social media can help chapters and councils think outside of their geographic lines.
FEBRUARY 2013 PREVIEW – Government Advocacy
SHRM National recognizes that it is at necessity for the human resources professional to be concerned about public policy. To that end, they have an Advocacy Team (the “A-Team”) to help create a relationship and dialog with legislators to help them understand relevant issues. But advocacy isn’t just a national issue – it means involving people at the state and local level, too. So we’ll discuss that issue this month, with special guest Chatrane Birbal, who is SHRM’s Senior Member Advocacy Specialist. Our suggested questions are:
- Are you currently engaged in advocacy activities on behalf of the HR profession? If not, why? If yes, what do you find most gratifying about your engagement in public policy?
- What challenges or road blocks do you face in your advocacy efforts? How can SHRM help your group become successful advocates on behalf of the HR profession?
- What HR public policy issues are most important to you and why?
I am only posting a few questions this month because after the 1st half-hour, I am going to add the hash-tag #GATChat to our discussion, which is the official chat hosted by the SHRM Advocacy Team during the State of the Union address. We hope that our participants will stay for at least a while and join in the #GATChat.
Join the #SHRMChat discussion on Twitter – Tuesday, February 12th at 8 pm EST/7 pm CST.
Don’t forget to add a name or three to the “Crowdsourcing SHRM Speakers List here before then!