The next monthly #SHRMchat – a Twitter chat to discuss using social media with state and local SHRM chapters – will be held on January 10th at 8 pm EST/7 pm CST. Here are the details:
During the November chat, I was impressed with a comment made by Steve Browne of Ohio, which I will paraphrase here: Don’t use social media just as a bulletin board for chapter announcements. Use it to create and engage a community.
I’m still thinking about that message and wondering about the best ways to implement it. Consequently, the theme of the January chat will be PLATFORMS. Let’s discuss Facebook, Twitter, Linkedin, YouTube, and blogs and how to use those platforms to build a community – since we all probably know how to make chapter announcements. Here are some specific questions to drive the discussion:
#1. We all know that the different platforms have their own advantages. Can you identify one specific goal of your social media efforts (example: increase chapter membership) with one platform that works best for that goal?
#2. Which platform has the best time/return ratio? For example, do you find Facebook fast and easy with a high rate of engagement, or is it too cumbersome for the benefits it reaps?
#3. Have you been able to get others in your chapter excited about social media use? Which platform works best for individual member engagement and why?
#4. If you have found a particular chapter to be good at a specific social media site/platform, please share the URL, account name, link etc.
Don’t forget to identify the specific question- Q1 or A1, for example – in your tweet so we can all follow along.
In February, we will move into a general discussion of how to broaden this chat beyond social media and into a discussion of SHRM chapter issues in general. Stay tuned!